![]() ![]() Summary: If you can’t be first in a category, set up a new category you can be first in. Marketing is a battle of perceptions, not products. If you’re introducing the first brand in a new category, you should always try to select a name that can work generically. One reason the first brand tends to maintain its leadership is that the name often becomes generic (e.g. ![]() People tend to stick with what they’ve got. Timing is an issue-your first could be too late. Not every first is going to become successful. The leading brand in any category is almost always the first brand into the prospect’s mind. In today’s competitive environment, a me-too product with a line extension name has little hope of becoming a big profitable brand. It’s much easier to get into the mind first than to try to convince someone you have a better product than the one that did get there first. Summary: It’s better to be first than it is better. The 22 Immutable Laws of Marketing Summary ![]()
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With the sales pages Art normally puts together I could do a review on them alone, so it’s only right I take a look at this one to see just what it is he’s claiming. Luckily I’ve got access to the other 2 so I’ll be able to tell you if this is any different which you’ll want to know if you too have one of the other ones. Unfortunately all the other reviewers don’t make any mention of that in their reviews. Sometimes they’re just a rehash of one of his old products which is beginning to sound familiar seeing as this product has been released 3 times before. You see you may be new to this and think that this is his first product, but it’s not, he seems to release a “different” product every month, I say different, but what I mean is they are all very similar in that they are usually not very good. 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